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Listen · 27 August 2026 · 35 min
The neuroscience of building a lasting strength-training habit
Why knowing that strength training matters is never enough to start doing it, and what the brain is actually doing when a new habit sticks.
With Dr Peter Steidl, MBA and PhD, co-founder of Neurothinking. His career has moved from brand strategy and neuromarketing to the science of behaviour change, including work with the World Health Organization on programs addressing physical activity, road safety and obesity.
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